Entrepreneurship

As part of The Decluttering Project, I decided to do a little experiment. This experiment showed me how the perceived value of a product can be modified, sometimes substantially, with simple strategies. Our perception of the value of a concrete object or service is not as objective, or as irrefutable

How not to build a startup? Well, according to every startup handbook, in order to build a successful business, one must follow the following steps: 1. Choose a “Niche Market” 2. Meet relevant people in that market, interview them and listen to their problems, trying to find a common pain

As you might know already, I am not a huge fan of the traditional startup unicorn scene. In my opinion, the goal of startups nowadays is to develop an odd product that seems disruptive just because it’s weird, generate hype, accumulate an adequate user base for the investors, and

A week ago, the CEO of the startup I was working on asked me to talk privately via Skype. Our startup was building a product that is closely tied to the –now defunct– Obama Care. Long story short, with the repeal of the Affordable Health Act, we lost our customers.

If you are a micropreneur, chances are you are reluctant to relinquish control over your business. However, sooner or later you’ll find yourself in need of a hiring a VA. A Virtual Assistant can be of great help for alleviating those repetitive tasks that eat your productivity. They can