Ignacio Nieto Carvajal

How not to build a startup? Well, according to every startup handbook, in order to build a successful business, one must follow the following steps: 1. Choose a “Niche Market” 2. Meet relevant people in that market, interview them and listen to their problems, trying to find a common pain

As you might know already, I am not a huge fan of the traditional startup unicorn scene. In my opinion, the goal of startups nowadays is to develop an odd product that seems disruptive just because it’s weird, generate hype, accumulate an adequate user base for the investors, and